Linking a Facebook page to a Facebook group is easy. It gives the page new benefits. Most big businesses pages on Facebook are linked to a certain Facebook group. This makes the group grow faster and extends the border of your online community or business. I’ll explain more about the benefits of linking a Facebook page to a Facebook group later.
If you created a Facebook group separately for your business page, not through the page (learn how), the benefits are:
- New clients will find it better to ask questions and discuss issues with you in the group.
- Direct messages are crowded, and questions are answered slowly, but in the linked Facebook group, questions are answered faster.
If your Facebook page is not a business page and has other intentions, linking Facebook group can:
- Connect the admin with the page fans.
- Increase admin social influence.
An important note to know is that to link a Facebook page to a group, you must be the admin of the page or one of the admins of the page.
Now, let me quickly show you the steps of linking a Facebook page to a Facebook group.
Link your Facebook page to a Facebook group in 3 easy steps:
Step 1: Go to pages, and choose the page you want to link to the Facebook group
Step 2: Go to the Group in page sections
Step 3: Click on Link Your Group, then choose the group you want to link
Congratulations, you have successfully linked your Facebook page to a Facebook group in 3 easy steps.
You might be curious and ask what does linking a Facebook page to a group do? To further know more about linking a Facebook and its benefits. Here’s a guide.
Benefits of linking Facebook page to group
After linking the page, there are new things you might not know you can do with your page in a group. What linking a Facebook page to a group does is that it gives you new benefits your page and group never had.
Linking a Facebook page to a group has 3 main benefits which are:
1. Enable both the admin and the page to interact separately.
This is a cool option. Not all group members are from your page, and some might not know the admin because not all group members focus on the admin badge. When posting a new announcement about your page or your business, it’s important to interact as a page, not as the admin. This will prove the legitimacy of the announcement for both the members who joined the group from your page and the members who didn’t.
2. Increase page followers and likes
Growing a Facebook page is all about showing your page content to more people on Facebook. If the Facebook algorithm didn’t decide if your content deserves more reach, you give it a reason and a hint. When you share your page content with a related group and the engagement on that post in the group was great. The Facebook algorithm will push your content further to its best potential.
If you are an admin in a big Facebook group that serves the same purpose as your page, then your page has a great way to grow. It’s good to share your page contents with the group and let it grow, but the better way is to connect with the group members as a page. Post unique and great thoughts (posts and comments) in the group to attract its member. When group members see the unique contents you post and how great your comments are, they are more likely to visit your page to see what it’s about. When they find your page content is amazing, they will follow the page and engage with the content.
3. Attract new group members
What attracts someone on Facebook to check a Facebook group is its name, if it’s related to the behavior of that person, and if it satisfies their needs. The goal of the Facebook algorithm is to give a better experience to its users. That’s why the group recommendations are different for each Facebook user. If the Facebook algorithm recommends your Facebook group to a certain user and they click on it, check many contents, then join the group. It gives the Facebook algorithm a good sign about your group. If the opposite happens, it’s a bad sign.
What makes group visitors join the group is mainly the contents of the group and how it can benefit the visitor. That’s what most people think, but the additional thing people forget is who’s posting the content and can I trust the group contents. If your group is about psychology, science, business, and other sensitive groups that require an expert, it won’t be easy for visitors to trust the content of the page since everyone can google a random fact and publish it.
Your page can change that by proving the authoritativeness of your group. This gives the group members the assurance and freedom to ask questions knowing they will get a good answer from an expert (your page)
Now you know how to link a Facebook page to a group and what it does or its benefits. Check out the FAQ to know more. Feel free to ask any related questions, I’ll be glad to help you.